It is essential that you ensure people want to get emails from you. The best way to lose subscribers is to send them messages they didn’t even want to receive in the first place. The article below has some helpful tips to help you grow your list.
Make all emails as personal as you possible. If you send emails which the reader identifies with, they will be more apt to buy from your company. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Email only the people on your list. If you mail unknown recipients, your email may be perceived as spam. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. They’re likely to delete your email, wasting everyone’s time.
Each email should only contain a single topic. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Test your subject line using two variations for the same email. Split your email list in half and send emails to the two groups of addresses using different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Test a variety of different formats for your emails. The most urgent information and the newest offers should generally appear near the top of the message. Try different formats in order to see which elicits the most responses. When you know which format works the best, stick with it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Try to not send more than a single marketing with email message in a week. Your subscribers are probably receiving tons of email messages every single day. Sending more than one a week may make them skip or delete your messages without regarding your work.
Do not depend upon graphics-heavy emails in your campaign. Graphics can take a long time to load which may discourage some users from viewing the e-mail. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
You need to get your customers’ permission in order to send them any correspondence by email. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. You may even be blacklisted, which really hurts your company’s credibility.
Try to enhance your campaigns for e-mail marketing with not just active feedback, but passive feedback, as well. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Readers generally aren’t even aware of passive feedback, on the other hand. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.
Provide your customers with an incentive in your emails. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
Graphics can be used in email marketing, but only sparingly. Most modern email clients, especially those that are web-based, do not automatically display images in emails. The result might be unattractive or unreadable messages. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
Clearly, it is critical that you send messages only to those interested in receiving them. When you spam clients, they will only complain and like your company less. Use this advice to be sure that you are only sending emails to the people who want them.