It’s important to make sure that the people receiving your emails actually want to be receiving them. The best way to lose your customers is to send them emails they are not expecting. Continue on for some helpful marketing with email tips that show you how to get people to subscribe to your email list.
Only send marketing emails to people who have requested them. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Know who your audience is. Once you have a few readers, think of ways to encourage them to sign their friends up. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This is a great method to use to organically grow your base.
Perform in a consistent manner. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Always choose a font that is easy to read, even on a mobile device. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Familiarity is vital to the success of any business, and that also greatly applies to e-mail marketing.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. You’ll have much less screen area to work with on these types of devices. Be certain that all of your mailings can be read on small, phone-sized screens.
You should not use images to convey your most important information. Many email clients won’t automatically show images. This may make your messages look unreadable and unattractive if you are too reliant upon images. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
Include calls to action when creating emails. Your recipients should know what they have to do in your emails by you telling them directly. Make sure that any links you have are obvious and let it be known how to use them. You can include your links at the top and at the bottom of your emails for more exposure.
An obvious but important tip when it comes to email marketing is ensuring all the email addresses are accurate. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This is extremely unproductive.
In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. This way, you can customize each recipient’s email so that it addresses them individually, making your message seem more personal. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
Use a personal tone in all email promoting campaigns. Your customers are more likely to respond if they feel like the company perceives them as an individual, rather than a number. To make an even better impression on customers, have the email come from your company’s CEO.
Add personalization into your emails. Addressing people by their name is only the first step. Use every scrap of information that you have on your subscribers. Segment your subscriber list by interest or buying behavior, and create messages that are likely to appeal to that group of people.
Make decisions that will improve your reputation and ensure that your customers can trust you. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. The character of your business is at stake, so you must always make sure you keep this in mind.
Conduct testing to understand how email marketing looks across various platforms. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. Messages will vary depending on the email server.
Use the email subscription form to alert potential subscribers of the things that you may typically send them. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them. This will take the apprehension out of the equation, and will encourage new subscribers to partake of your email campaign.
Give your subscribers a birthday message. Your opt-in can include a field for birth date input, thus allowing you to send automatic birthday wishes. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.
Make your emails timely. You should plan your entire year around these special days. Make special campaigns during events and holidays, especially commercial ones like Christmas. Don’t forget to try and grab some extra business by creating special campaigns for times when business is usually slow.
It is of the utmost importance to have the emails being sent to people who have chosen to receive them. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Using these ideas will help you target your audience.